Performance Marketing

Only about ten percent of annual US advertising spend is dedicated to online marketing, and even less is carved out for performance marketing. Marketers have budgets heavily invested in less trackable and more expensive forms of offline media such as TV, radio, print, outdoor, and mobile, and are looking for ways to optimize, track, and improve the performance of those dollars.

Call performance marketing is more than just call tracking. For pay per call advertisers and businesses who value phone calls or transact a significant percentage of their business through a call center, knowing which media and marketing efforts are driving calls is a fundamental requirement.

Call tracking has been around for decades; however, it has never before gained real traction in online advertising. Astoria Company utilizes the latest pay per call technology that has matured into a platform to gain high-quality new customers like never before.

Today, more advertisers and nearly all of the leading online performance agencies are seeking to leverage pay per call performance marketing because their clients demand more than call tracking. They need an instant, direct connection to new customers.